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  • The O2
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  • ACES
  • Unity
    A rebrand of the Green Party. I changed the party name to “Unity” to echo the harmonious relationship between the party and individual, in their on going long term goals, guidance and hope they bring to the nation. The brand is designed to bring more prominence to their values of equality and social justice as well as sustainability and progressivism. The print campaign implements striking imagery to capture attention, with some choice quotes by one of the world greatest philosophers, Aristotle. For the website, much of the confusion and clutter has been stripped away, to be replaced with a clear and welcoming design, using icons and hierarchy to full effect, while emphasising a community aspect. Univers is the primary brand typeface.
    Web Design, Branding, Icon Design
    2011
  • Diesel
    Illustration brief set by Diesel asking to
    interpret via any means 2 songs by an artist of my choice. I decided to create by hand a
    tapestry of abstract imagery for the band “Bright Light Bright Light”. Once the listener has downloaded the track from itunes, they can can view each new piece of artwork. Depending on how often and when they listen to the track, new artwork will appear so that both music and art will reveal more layers with repeated plays.
    Digital Imaging, Graphic Design, Illustration
    2011
  • The O2
    A wayfinding system for the O2, in collaboration with my classmates. We designed a system nicknamed the “rail”, made of acrylic plastic that illuminates from the inside and suspended by a series of 14mm stainless steel cables which are fixed at the top by a bracket attached within each fold back of PTFE-coated glass fibre fabric of the O2 roof.

    All signage is suspended from the rail and utilising the illuminated lights to specify coloured zones that create the map system, ensuring visitors will always know where they are and which way to go.
    Digital Imaging, Graphic Design, Interaction Design
    2011
  • Futures
    An Information design piece to help assist children in choosing which secondary school to attend. I decided to focus on what unique facilities each school had to offer and created a careers chart that would inspire future generations to reach high goals. Set on an A1 poster, the child can select from a number of stickers containing unique information of each secondary school and place their chosen one in the middle. By following the chart, the child can map out their future.
    Graphic Design, Information Architecture
    2011
  • Michael Johnson
    An A2 sized poster to aware the students of Ravensbourne College of a lecture by Michael Johnson from the design studio Johnson Banks. The whole class was engaged in this exercise of typographic layout and my poster was singled out by the ISTD to be the one that was used for the event.
    Graphic Design, Typography
    2011
  • ACES
    Identity for ACES, an economics institution for Saatchi & Saatchi Design.
    Graphic Design
    2011
Contact
  • Email: jamesalegria@me.com
  • Twitter: @designforjoy
About
  • Hello, I'm James and I recently graduated in BA Graphic Design. I've just finished an internship at Native Design and am now looking for further job opportunities.
Tweets

@DanWheeldon We should send that around the office ;)
About 9 hours ago

@PlayMagRyan Is that who I think its from!
May 19th at 6:29pm

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